Relevant Traffic is active in the area of digital sales and marketing, using the internet as its information carrier.
The company operates in software and hardware, consultation and campaign management. The customers comprise national and international, medium and large companies that often have knowledge from earlier activity as media buyers.
The company was involved at an early stage in terms of technology development and understanding end-customer behavior, and has thereby assumed a market-leading position in Sweden, France and Spain as an important platform to expand in Europe.
Relevant Traffic’s total revenue in 2009 amounted to SEK 167 million and the company posted an operating loss of SEK 8 million. Its SEO (search engine optimization) and navigation media have continued to grow and the company foresees major growth opportunities in these areas.
Kinnevik owns 99% of the votes and capital in the company.